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Innovation is the hottest topic of our time and each country of the alliance is impacted by the same challenges:
As you know, the end-consumer has never been so informed, demanding and looking for omnichannel tailor-made products and services. This request for a 360° approach has direct impact on brands, retailers and B2B businesses.
When we speak about holistic clients’ approach, it means also “breaking the silos”. There used to be an internal event, the “Innovation Day”, organised for designers across Europe. It aimed at networking and sharing practices. We took this existing event as an opportunity to, first, capitalise on an identified initiative and, second, to change its format. Therefore, we dedicated a team of 5 people: 2 Designers (Özlem Bähr from Germany and Nikolaas Verhelst from Belgium), 1 Innovation Manager (Norman Masia from Spain), 1 new business development Director (José Orbe from Spain) and the Spanish Country Manager (Eric Bacourt), the overall project fully supported by the Managing Director, Armin Höttges.
In order to co-design, facilitate and coach this new initiative we chose one partner, specialised in innovation management, NUMA.
While preparing the event, we ended up with 3 mandatory aspects:
For the market and trends, we invite Smithers Pira, experts in packaging, paper and print industry supply chains.
Concerning the customers, we chose 6 business cases to work on. And we moved from 100% designers to a mix of designers, sales, marketing/ communication, production and executive.
Indeed, to grasp these huge market changes, we must embrace a holistic clients’ view in order to provide, far beyond packaging, solutions included holistic perspective such as a Total Cost of Ownership approach.
This year, the event was held in Barcelona. In this region, since the 18th Century, there is a tradition of building human towers, called “Castellers”. The technique of building is trained and each team has specificities. During the building and climbing process, flute and drums are played to accompany the castellers. Contests are regularly organised within regional teams, especially between June and November.
Since 2010 the Human Towers of Catalonia are part of the Intangible World Heritage by the UNESCO. It was crystal-clear for us that this tradition should be used for this event as a symbol of collective alignment, trust and common goal-orientation. That’s why we ended up with the following logo:
The challenges and the mandate were high. A very intense program was needed, that’s why we renamed the event into “Bootcamp”. And, believe me, it was intense! We dispatched the 32 attendees in 6 diverse groups (one client per group) with one person knowing the customer. There were 3 coaches to guide and help the groups. Each group had to work on:
The aim was to give the groups a broader view of their actual status. Then, according to the information they gathered, the market information and their experience, they had to define projects:
In terms of results, each group came with, at least two ideas that were very well structured and detailed. And this was one of the objectives:
In my opinion, the key lesson that was learned, even if people were removed from their comfort zone and were very tired, they ended up anyway with very positive results. The success of the event was to work during the two days on concrete aspects with a new method and an open mindset. I truly believe that the essence of the alliance is to be the absolute “solutioner” for both internal and external matters.
1DERBOX® is the second patent of the Sada Group. It is an innovative shelf-ready packaging solution used for industrial production on forming machines for any product sector. It was born from the close collaboration between the R&D Department and Ortomad Customer, specialised in the cultivation of horticultural products for the preparation of first range (un-washed) and fourth range (washed) salads, whose plants are located in the Salerno Province in Italy. They export its products all over Italy and Europe.
With 1DERBOX® the shelf communication of the first range and the fourth range is revolutionised: from the "horizontal" logic of product presentation, a new "vertical" presentation logic is applied on the shelf products. Thanks to its innovative design elements, 1DERBOX® presents all the positivity and display qualities of a shelf-ready packaging, not found in the types of packaging currently in use. Its shape and its functioning system, allow obtaining tangible advantages along the whole process of the supply chain, from the producer to the consumer. The first range and fourth range products in the Italian market are normally delivered in brown trays on sale points without any customisation. The tray only has a transport function and the employee arranges the packages manually on the shelf. Often, it can happen, after a short time, the shelf has a careless and messy appearance due to the continuous manipulation of consumers.
With 1DERBOX®, after a simple tear-off, it is possible to place the whole package on the shelf in a practical and easy way, without the need to reposition the flow packs. They are always in order, transmit a high quality image at the sales point and contribute to the rationalisation and maximum exploitation of shelf space. The "vertical logic" of 1DERBOX®, in fact, makes it possible to increase shelf space by 30%. Its small size and the structure’s vertical development, allow meeting the needs of distributors (hypermarkets, supermarkets and little stores) allowing the creation of attractive exhibition areas even in extremely small spaces. The proofed and presented format contains 5 pieces instead of 8, is very flexible and allows practical, targeted and fast assortment rotations.
1DERBOX® allows the sales point operator to clearly identify the contents of the packaging without it being opened or torn off thanks to the front window. Its dimensions have been developed to have the best possible optimisation in terms of pallet surface exploitation.
The studied and presented format containing 5 pieces, unlike the current 8-piece format, allows all types of pallets to be used, increasing up to 21% of the pieces transported. The design and the consequent palletisation guarantee the physical protection and the quality of the product as well as the impossibility of tampering and shoplifting.
1DERBOX® is a sustainable product: transporting flow packs within 1DERBOX® allows saving 102 g of CO2 equivalent per kilometre. Furthermore, maintaining freshness of the product is ensured by the design of the ventilation system, specially developed with holes located in the bottom and on the sides of the packaging. Thanks to the specular tear-off on both sides of the facing, the operator of the finished product can quickly fill the packs, with increased speed and efficiency, because the employee is not forced to pay attention to the sense of packaging.
Finally, the consumer can immediately identify the product at the sales point, the shelf always appears neat, the packaging is attractive and extremely easy to pick up from the shelf.
In order to allow the industrial processing of 1DERBOX® at high speeds on the forming lines, work was developed in partnership with the manufacturer, thus developing a technology suitable to form completely automatically all the elements (whether patented or not) of the new packaging.
1DERBOX® is in the final of the most important Italian packaging contest: The 2018 Oscar of Packaging (Oscar dell’Imballaggio 2018). 1DERBOX® has fully met the competition brief: creation of an innovative or improved packaging solution in comparison to that on the market by considering the reference sector application, technologies used, ease of use and management by the professional or ultimate user through optimisation of the production cycle, costs and production times, transport and logistics, prevention of waste (increase in shelf life) and anti-shoplifting solution. It was selected among hundreds of candidates.
At the heart of good manufacturing practice is the technology and investment in flexo technology, which has undoubtedly transformed Rigid’s standing in the corrugated packaging industry. So, Rigid was delighted to receive a ‘Highly Commended’ award from EFIA at its recent annual awards in Birmingham, UK for bringing the ‘best in class’ for our customers when it comes to corrugated packaging solutions.
“To make the short list is an achievement in its own right,” says Julian Freeman, Group Sales & Marketing Director. “To receive a ‘Highly Commended’ award was wonderful and demonstrates to our customers that we really are at the leading edge in terms of investment in people, skills and technology.”
The Energy-Efficiency System for the Improvement of Industrial Plants, which Hinojosa started to introduce in 2017, has finished its first year with some very positive results. This three-year plan (2017–2019) aims, along with other objectives, to reduce the total energy consumption of the group by 12%.
Under this plan Hinojosa has carried out an energy audit to optimise the plants’ current consumption and become more efficient in this area, as well as to identify components which could potentially be replaced by much more sustainable new technology.
The exhaustive analysis of the systems has included the replacement of engines by other more efficient ones, the replacement of conventional lighting by led technology and the detection and repair of possible air leaks in the compressors. As a result of all this an optimisation has been achieved in the plants which have been audited, reducing both CO2 emissions and energy consumption.
So the initial results show that, in the plants where this system has been installed, the energy consumption has been significantly reduced such as, for example, in the Alqueria paper mill. The managers of the project have calculated that the annual saving, as a result of this commitment to efficiency and sustainability in this plant alone, would amount to 400,000 Euros per year.
In addition, as the project managers points out, “the system is completely dynamic and the improvement will be ongoing as we gradually adopt the emerging new technologies in this field. The advances in energy generation using biomass or renewable energies are areas we must monitor closely. In fact we already have a biomass boiler in Alqueria. This commitment to energy-efficiency and sustainability is a never-ending process and, certainly, is one of Hinojosa’s aims.”
Hinojosa is working on this project with Cysnergy S.L., an energy services company. The project was awarded second prize in the Best Energy Management category in the 5th Energy Efficiency Prizes awarded by the Association of Energy Efficiency Companies and El Instalador magazine.
As a packaging specialist with almost 100 years of tradition and experience, we are masters in all aspects of our profession. We supply thousands of packaging with just-in-time delivery for the online retail sector; at the same time, however, we are also deeply committed to developing customised packaging concepts that want to grow and thrive and require intensive advice and support ...
The essences made by Organic Distillery make the hearts of restaurateurs with a penchant for exclusivity skip a beat. The small company based in Friedrichshafen on the shores of Lake Constance produces various organic essences and key flavours, which are predominantly used in the upscale gastronomy and bar sector. “We have a long tradition of organic production that goes all the way back to my parents’ farm,” explains Managing Director Christiane Brugger. “The principles that underpin our work include a comprehensive approach, the careful use of resources and a closed-loop concept. As a small distillery, we also make everything by hand and pack and despatch it ourselves.”
In other words, products that are made with great passion based on an in-depth study of sensory science – and as a result do not cater to customers with a bargain-hunting mentality. Along with the company’s two gin varieties, the exquisite essences from Lake Constance are sold via an online shop, as well as in concept stores such as Manufactum and Delicatessens.
The products from Lake Constance therefore needed a suitable packaging concept. This had to envisage the integration of individually packed bottles into an overall packaging solution. Primary and secondary packaging had to reflect both the ecologically oriented product philosophy and the high quality of the goods, which also had to be effectively protected. Since the essences and gin bottles are manually packed and despatched by just one or two workers, the packaging should also ideally reduce handling effort. The client requested a modular system that enabled a high degree of flexibility for different bottle sizes with as few box sizes as possible. For retail use, a certain tactile effect was important for primary packaging – the product should be easy to pick up from in-store displays; at the same time, the primary packaging should provide optimal stabilisation for its contents during transport.
A task that therefore required intense and productive exchange between us and the client. ‘At least for the individual bottle packaging, we had not actually considered corrugated cardboard at all, but we were quickly convinced that it was an excellent solution for our high-quality goods,’ reports Christiane Brugger. Through numerous discussions with the client, our developers found a concept that perfectly unites feel, look, handling and product protection.
And it looks like this: the individual packaging is unprinted and is produced based on an extremely thin F flute. Its conical shape ensures maximum product protection – the packaging is slightly narrower at the top and bottom than in the middle, and the bottle is therefore only held above and below. This way, the label is not impaired by abrasion and the bottle is stabilised during transport.
For the shipping carton, an intelligent solution was chosen that has just a few components, does not use any filling material and has room for additional materials such as brochures. Compartments with various positioning options are integrated into an outer carton to enable a wide range of filling variants. In keeping with the natural production of the essences, plant patterns are scanned onto the shipping cartons to give them an extremely attractive aesthetic design. Both the individual packaging and shipping cartons present an uncompromising focus on ecological materials – the two packaging types both feature testliners made from recycled paper.
This is a successful and attractive concept that meets requirements both within the company and in the retail sector. “I was really impressed by the constructive approach to the creation of our packaging; the developers at Klingele have shown a great deal of empathy towards our needs and requirements and used their experience and expertise to provide us with the optimal solution. And all this for a small client like us – that’s something you really don’t find every day.” Organic Distillery sells some 3,000 bottles per year, meaning that the production of the packaging is in the capable hands of our subsidiary Norpack, our expert for customised packaging in small and medium runs.
Spain is the largest consumer of fish in the European Union. Ninetytwo percent of Spaniards eat fish and aquaculture products every month and the country comes in second place, after Portugal, for annual consumption of these products, with 46.2 kg per person, almost double the EU average. These statistics reflect the importance attached to this type of food in the Mediterranean diet, which is one of the most healthy and balanced in the world. In this same context, the move towards natural foods and the concern about sustainability are two of the main consumer trends currently in Spain. The combination of these factors make this a strategic market for Hinojosa.
The end users’ concern about sustainability includes the packaging of the products that they buy to take home. Their traceability, the materials used in their manufacture, the possibility of reuse or recycling and their energy-efficiency are issues which are becoming increasingly important to consumers and, therefore, to fish producers.
Hinojosa was exhibiting its range of sustainable packaging solutions at the Seafood Expo Global which took place in Brussels (Belgium) on 24. – 26. April. Products include San Cayetano boxes for wild fish and aquaculture and the Cipasi Freshbox range.
For example, the San Cayetano freezing boxes are energy-efficient thanks to their innovative design which enables a shorter freezing process, whether “on board” or “on land”, which results in a higher final quality of the packaged product. The anti-humidity treatment developed with biodegradable products or products manufactured with recycled materials make these containers sustainable packaging solutions.
The Freshbox solutions developed by Cipasi, which are included as a new product this year self-assembly shellfish boxes and oyster trays and cases, are also extremely environmentally-friendly. They are made from a cellular polypropylene-based material which is 100% reusable through a simple and economical recycling process. Moreover, its innovative features enable an increase of up to 30% in the weight of product per pallet, representing significant logistical savings and, in addition, fuel savings in transport.
A 40% capacity expansion is planned just three years after the start of the Polish packaging division. The Radomsko production site, located between Lodz and Krakow, will get an extra hall after the summer. The current machine park will be supplemented with additional machines, good for 30 million m² of corrugated cardboard packaging, and 15 additional employees.
In 2015, VPK expanded the existing site for unprocessed, corrugated cardboard sheets in Radomsko with a department for finished products: die-cut, printed and glued corrugated cardboard packaging. Total capacity today: 80 million m². The focus is on the delivery to Polish branches of European customers served by the Blue Box Partners network. The Polish market’s growth brought the site to its maximum capacity in a short time. That’s why VPK is now starting up the construction of an extra hall, good for almost 10,000 m² of extra space. A Bobst Mastercut, a Tanabe folding machine and an extra strapping and wrapping line increase the total capacity of corrugated cardboard packaging by 30 million m². The Göpfert die-cutting machine will also receive a sixth colour unit to achieve high-quality printing in one quick production step.
The new hall and processing machines are expected to be up and running by the middle of the year. The number of employees will also increase from 200 to 215 over the course of the year. VPK Packaging Group will invest 10 Million Euros in the entire expansion project.customers to grab. The number of trays can be determined to suit individual requirements and their design adapted to the respective product. This is how you can make life easier for consumers – at least when it comes to shopping.
Successful product presentation at the point of sale is sure-fire success; a key ingredient is making products as easy as possible for customers to ‘grab’ ...
In supermarkets and discounters, nothing is left to chance; smartly placed displays can motivate many customers to make a last ‘grab’ before leaving the shop. According to a study conducted by the marketing research company GfK, around 70 per cent of all purchase decisions are made at the point of sale – it’s therefore worth making this process as simple as possible for customers. Our new modular pallet display enables you to be particularly flexible.
The display consists of several components and is material-saving whilst still offering stability and a high load capacity. The dimensions are optimised for Euro pallets / half Euro pallets and the individual components can be individually combined in number and height. The tray sizes are 300 x 400 mm or 600 x 400 mm; however, tailored sizes are also possible. The pallet displays can be constructed and stocked as required by stacking several trays. They are stocked and assembled at the point of sale, making them ready for operation quickly and easily.
As well as its stability, the pallet display’s trump card is its flexibility. One pallet can host a wide range of different products for sale, including fruit and vegetables, but also other foods, promotional items and small goods such as stationery. As a result, the display is not only ideal for use in fruit and vegetable stores and supermarkets, but also in electronic and technology retailers, book and stationery stores, as well as shops selling leisure goods and textiles.
Products are ‘appealingly’ positioned at eye and hand level, and are therefore clearly visible and accessible for customers. Delivery and sale is carried out directly from the pallet; trays enable simple product removal from all sides. The display is quick and easy to assemble and stacking height can be varied as required. It is also printable for effective advertising and optimal brand and product presentation.
The pre-assembled display is impressively easy to handle and is ideal for placing at the end or along aisles; it is well protected during transport to the point of sale and can be put into use immediately – in just a few steps, the trays can be folded out and your products can be presented and ready for your customers to grab. The number of trays can be determined to suit individual requirements and their design adapted to the respective product. This is how you can make life easier for consumers – at least when it comes to shopping.
Rigid Containers is delighted to report a significant investment project at its production facility in Limerick, Ireland. The project will see the expansion of the site, as well as installation of some new conversion equipment. Both elements of the project are planned to be complete by the end of March.
The building extension consists of two separate extensions to the southern and western elevation of the main production site. The southern extension is 400 sqm and will accommodate a new materials handling system. The western extension consists of a 708 sqm ground floor and a 400 sqm of mezzanine floor. The ground floor will accommodate a new gluing machine and ancillary equipment, while the mezzanine will offer us the chance for more offices, meeting rooms and canteen.
In terms of equipment and systems, the new materials handling system will be supplied by Minda of Germany. It consists of three double-bay transfer shuttles, 23 lanes of belt conveyor, additional storage space for what is known as ‘Work in Progress’ (WIP), new corrugator take-off area and a new belt conveyor to feed the Texo rotary die-cutter and the new gluer (which is manufactured by Vega of Italy).
“We are really excited about the investment to our Limerick site,” confirms Mark Munnelly, Site Director – Limerick. “Our customers can be assured that is very much ‘business as usual’ during the expansion project and that they will certainly benefit from the increase in production capacity generated by this exciting site re-development.”